Last updated on January 29th, 2020 at 03:52 pm

Skadate dating software licensed has been bought and and paid for. You already have your Oxwall or Skadate website up and running?

Great!

Probably have a few users already signed up in the first few days?

Fabulous!

Within the following weeks or even months, you will come to realize that Oxwall or Skadate is really just a piece of ‘overrated’ software, that it take more than just buying fancy themes, plugins or custom modification to build and maintain a real community.

If you find yourself in this situation, this article is designed to help you get started.

Community Building

Community building strategy is often mistakenly an afterthought. Every Tom, Dick and Harry can setup an Oxwall and Skadate software. It takes years of building and maintaining real community to understand that software is only start and real commitment can’t be “cloned”.

In the last four years, I have watched tens of Oxwall users with potential genius ideas come and ago – I’ve even had the pleasure of working on some of this platform and discussed visions and ideas with the clients – only to come back a year later  to meet an empty page.

While some are very convinced that Oxwall or Skadate means failure for a developing site, some of my clients with me have found a way through the challenges and carved out a place for their names on the internet.

Make your Oxwall/Skadate Website your Business?

Is your website even a business or just another name on the internet?

The way you look at your website reflects your attitude towards it. The social networking and online dating genre is a highly competitive niche. If you are ever in doubt, you need only to take a look at the dating category on Appstore or Google play store.

Assuming you want to give your Skadate website a fighting chance to survive in the highly competitive online dating niche, your first step is to start thinking of your website as an actual business – an investment worth more than a few minutes of your leisure time. Keep track of every time spent, every last cent invested and try to set up a routine for your website – For instance, you can have a working time and a closing time.

Your working time should be fully dedicated to growing your website with undivided attention.

What to do with your working time?

Like I said, your working time should solely be dedicated to growing your website with undivided attention. The question on everyone’s mind then should be “How do I grow my website?”.

1. Branding – Give your Skadate/Oxwall Website an Identity

How much of a brand would you say your website is?

Are you still using the same stock words and design that your Oxwall/Skadate site was shipped with?

Let’s take things a little more seriously here, maybe, it’s time you consider changing those tired intro texts that has the sole purpose of targeting your Oxwall website to spammers and link builders.

It will also do you a lot of good to start using your own logo – your logo of course should be simple and clean – as favicon and image watermarks.

Spend some bulks, take pictures with shirts that have your website logo on it, put your website logo in your YouTube videos and try to get as much attention as possible. If you have the $$$ spend a couple of them in sponsoring local events, print fliers, banners and whatever makes at least 5 persons know about your brand everyday.

2. Email Marketing is not Dead!

With every smartphone user preferring WhatsApp messaging over emailing, a lot of people believe email marketing is dead… But come on, everyone still get to check their email at least once a day.

Collect emails in whatever way you can, build a mailing list – Mailchimp is a free and premium email building service – Send them promotions and giveaways and above all, try not to spam them.

Remember to brand your Skadate/Oxwall emails

A company’s brand represents who it is and what it does, which is why it’s essential for branding to be used and displayed correctly in every possible medium.

Corporate email is often a medium where branding goes amiss, despite being the most common business communication method. Branded email signatures can be very beneficial to a company, take a look at the reasons below as to why it’s important to use email signature branding.

a. Brand conformity

Conforming to brand guidelines is an essential first step when designing a corporate email signature. Your company logo and brand colors can help inform the design, and using your company’s guidelines will ensure your brand is being used correctly.

b. Brand awareness and recognition

Every email you send is an opportunity for the recipient to get to know your brand, it’s an opportunity to raise brand awareness through the use of email signatures.

Branded signatures also help to create a sense trust, if the recipient of an email recognizes your brand and company, they’re more likely to reply or engage.

c. Professionalism and consistency

Not having consistent, branded signatures on corporate emails can have a negative impact on a company’s reputation as it can come across as unprofessional and unkempt. Do you really want your customers thinking badly of your company all because of a messy email signature?

That’s why it’s important for all employees to have a well-designed email signature that correctly display your company’s brand on every email they send.

The Oxwall/Skadate HTML Mail Weaver plugin allows you to create your own professional Oxwall/Skadate e-mail template within a few minutes without any coding skills. The plugin wraps all outgoing emails from a website within a custom template you have designed and allow you to include your website app download links in the email footer, as well as customizable footer attribution.

3. Try Contests & Giveaways

A lot of small companies and startups are begging to give away their products. All you have to do is find the ones related to what your Oxwall social network is all about and give away this products when a visitors complete a certain actions – Say, sign up on the site or refers a new user.

4. A dollar a day

Social media marketing is one of the most effective means of marketing in the modern trend. There is nothing wrong and absolutely no shame in growing your website with Facebook. You can embrace the a dollar a day technic on Facebook to grow both your Facebook page likes and website visitors. Warning! Do not keep the page dry.

5. Blogging, your new hobby

Write useful search engine friendly blog post that is related to your website. Assuming your website is a dating site, you can come up with a title like ‘Five things to observe in your first date’. It’s one of the easiest method to build your website using the power of search engines.

6. Guest Post

Look up for blogs on the internet related to your website interest and contact the blog owners for an opportunity to guest post. If granted, write a decent article and try not to pay too much attention to link building, instead, mention your site name as much as you can, Google will do the rest.

Your Oxwall Website is the Future…

Your website which is now your business is the future, let people use it. According to ComScore, Pinterest was able to reach a global audience of  48.7 million users in just 3 years… Three years was enough for the company to beat its competitors and hit a remarkable height. For many today, the internet means Google, Facebook, Twitter and social networking at large. Where is your place on the internet?

Probably, the best way to get people to use your product is to let them know they can market theirs easily with yours. Why don’t you let developers promote themselves on your website by adding your website share button on their apps, website or email?  While the new YourWebsite Share Button Oxwall plugin alone may not help you reach 48.7 million users in 3 years, it surely will help your website gain the much needed exposure and interaction for faster growth.

Statistic shows that well over 70% of pinterest users got to know about it through their share button (Pin Button). The moment you start using this plugin, you stopped being the only one desperate to grow your website: Website owners will display your share button in prominent places – especially when it’s a known brand – to get their users to share their contents on your website. When people see your share button, they want to know what the website is all about and from sharing one content, they become constant visitors and potential users.

Do not ruin it!

Everything is best in it’s simplest form, don’t over do it. There is certainly no point adding a plugin your users don’t need. If your website is already slow, why add an auto-load newsfeed plugin to make it slower? I personally hate videos and audios auto playing and I’m certain half of the world hates it too. No need to keep changing designs day in day out, instead, invest those time into something creative such as writing useful, search engine friendly articles on your blog page – as always, content, not design, is king.

Bottom line, be careful of what you turn your Oxwall website into. Avoid the use of unnecessary plugins and stick to one design you are okay with. As much as possible, try to keep it simple and watch your website grow majestically.

Over to you

Have I said it all? What don’t you agree with? Please share your views.

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• Oxwall points Plugin